Case Studies
Role: Product Design Lead
ClaimsAgent
AI Assistant for Insurance Claims Management
Streamlined claims processing with AI, improving accuracy, efficiency, and communication.
Role: Product Design Lead
Georgia Power
AI Assistant Customer Service
Enhanced customer service with conversational AI, enabling seamless account management and reducing operational costs.
Role: Product Design Lead
Shift4
Restaurant Operations Managment App
Provides real-time sales and staff insights to enhance efficiency and reduce costs.
Role: Product Design Lead
FDA
Field Inspection App
Replaced outdated tools to optimize workflows, enhancing efficiency and accuracy in food inspections.
Role: Product Design Lead
ADP
Sales Performance Management App
Enabled sales teams to access critical data, make informed decisions, and strengthen client relationships.
Role: Product Design Lead
Springboard Retail
Restaurant Operations Management App
Streamlined workflows to enhance mobility, optimize store operations, and improve customer service from the sales floor.
Values
I lead with empathy, driving innovation through collaboration, problem-solving, & strategic leadership to create solutions that align with business goals.
Empathy
Is at the heart of everything I do. It shapes how I lead projects and design user experiences that feel intuitive and truly address user needs. I’m driven by creativity and resilience, and I strive to develop solutions that align with both user goals and business objectives.
Innovation
This is central to my approach, empowering clients to achieve sustained growth and resilience. Whether integrating emerging technologies or reimagining products to meet user needs, I leverage AI, data-driven insights, and strategic design to create solutions that address today’s challenges and anticipate those of tomorrow. By aligning innovation with business objectives, I deliver results that drive meaningful, lasting impact.
Leadership
My approach focuses on guiding and managing design and UX teams with clear direction, especially in digital transformation initiatives. I create an environment where each team member’s strengths are valued, fostering growth and aligning efforts to meet user needs and business goals. By embracing innovation, I empower my team to deliver results that drive long-term success.
Problem Solving
“I focus on identifying the core challenges that impact users and align with strategic objectives. My approach combines planning, design thinking, research, and collaboration to uncover insights and create forward-thinking solutions. By aligning each solution with user needs, I drive meaningful results that promote innovation and business growth.
Collaboration
Is essential to my approach, especially when working across design, engineering, and business teams. I prioritize open communication, trust, and alignment of diverse perspectives around shared goals. By building strong cross-functional relationships, I ensure that every project benefits from a cohesive, collaborative approach, resulting in solutions that meet both user expectations and organizational objectives.
Background
As a Principal Product with over 15 years of experience, I partner with companies across diverse industries, including energy, financial services, retail, technology, and media, to design SaaS and enterprise products for B2B and B2C markets. I lead and mentor design teams while collaborating with cross-functional teams to drive new 0-to-1 product development from concept to launch, as well as enhancements to existing products. My approach integrates strategic planning, design thinking, research, and collaboration to uncover challenges and deliver innovative solutions that drive engagement, operational efficiency, and business growth.
Resume
Southern Company
Sr. Product Designer
2024
- Led UX and design strategy for Southern Company’s customer-facing website and AI-powered chatbot, focusing on usability and innovation.
- Directed a team to simplify complex workflows like bill payment and service requests, improving functionality for millions of users.
- Integrated AI-driven support to handle common inquiries and collaborated cross-functionally to align design with business goals.
PwC
Sr. UX Designer
2022–2023
- Led UX and design strategy at PwC for multiple 0-to-1 customer platforms, including financial dashboards and data visualization tools.
- Designed an AI-powered Insurance Claims Management System that improved efficiency and reduced errors for claims adjusters.
- Collaborated cross-functionally to align design with business goals, enhancing usability through research, testing, and design system refinements.
Shift4
Principal Product Designer
2021–2022
- Led UX and design strategy for four new 0-to-1 product solutions, including POS systems, CRM tools, restaurant management, and contactless payment platforms.
- Directed a design team and applied data-driven insights to align user needs with business goals.
- Collaborated cross-functionally and standardized design components to ensure a cohesive, scalable experience across platforms.
Grid (formerly Summit)
Lead Product Designer
2020–2021
- Led UX and design strategy for a new 0-to-1 subscription-based news platform, delivering both native apps and responsive web experiences.
- Directed a design team to enhance storytelling through interactive features and data visualization, boosting user engagement.
- Partnered with editorial teams and built a scalable design system to ensure consistency and streamline collaboration.
Prudential Financial
Sr. UX Designer
2020
- Led UX and design strategy for retirement planning products, creating intuitive financial dashboards and personalized content.
- Conducted user research and testing to align product design with user needs and market trends.
- Collaborated cross-functionally and refined the design system to ensure consistency and scalability across platforms.
Springboard Retail
Sr. UX Designer
2019–2020
- Led UX and design strategy for a new 0-to-1 POS and CRM platform, optimizing retail workflows and boosting sales performance.
- Designed iPad and iPhone apps to give sales associates real-time access to data and tools.
- Conducted usability testing and built a scalable design system to ensure consistency across devices.
Adobe
Principal UX Architect
2016–2018
- Led UX and design strategy for clients’ digital transformation projects, ensuring alignment with business goals and user needs.
- Directed and mentored a team of designers, fostering collaboration and driving execution across multiple initiatives.
- Improved product usability through user research, journey mapping, prototyping, and usability testing in partnership with clients and developers.
Concentrix Tigerspike
Design Director
2010–2016
- Led UX and design strategy for digital transformation projects, aligning solutions with business goals and user needs.
- Directed and mentored a multidisciplinary design team, fostering innovation and cross-functional collaboration.
- Enhanced usability and functionality through user research, testing, and iterative design in close partnership with clients and developers.