Articles
Articles I’ve written exploring topics in Design, UX, and the evolving role of AI in design.
Case Studies
Fidelity
Customer-Facing AI College Savings Assistant
Platform: Enterprise Web, Conversational AI
Role: Principal Design Lead
Fidelity
Customer Service Rep AI Assistant
Platform: Enterprise Web, IVR, Conversational AI
Role: Principal Design Lead
Morgan Stanley
AI Operations Assistant for Pod Teams
Platform: Enterprise Web, Conversational AI
Role: Principal Design Lead
ClaimsAgent
AI Assistant for Insurance Service Reps
Platform: Enterprise Web, Claims Workflow, Conversational AI
Role: Senior Design Lead
Georgia Power
AI Self-Service Assistant for Utility Customers
Platform: Web Chatbot, Conversational AI
Role: Senior Design Lead
Fidelity
College Savings Assistant
Platform: Desktop Web, 529 Payment Workflow
Role: Principal Design Lead
Shift4
Restaurant Operations Managment App
Platform: Enterprise Mobile App, iOS Native
Role: Senior Design Lead
FDA
Field Inspection App
Platform: Enterprise Tablet App, iOS Native
Role: Senior Design Lead
ADP
Sales Performance Management App
Platform: Enterprise Tablet & Mobile App, iOS Native
Role: Senior Design Lead
Springboard Retail
Retail Management POS & CRM App
Platform: Enterprise Tablet & Mobile App, iOS Native
Role: Senior Design Lead
Summit
Premium News Subscription Platform
Platform: Mobile App, iOS & Android Native and Web-based Application
Role: Senior Design Lead
Values
I lead with empathy, driving innovation through collaboration, problem-solving, & strategic leadership to create solutions that align with business goals.
Empathy
Is at the heart of everything I do. It shapes how I lead projects and design user experiences that feel intuitive and truly address user needs. I’m driven by creativity and resilience, and I strive to develop solutions that align with both user goals and business objectives.
Innovation
This is central to my approach, empowering clients to achieve sustained growth and resilience. Whether integrating emerging technologies or reimagining products to meet user needs, I leverage AI, data-driven insights, and strategic design to create solutions that address today’s challenges and anticipate those of tomorrow. By aligning innovation with business objectives, I deliver results that drive meaningful, lasting impact.
Leadership
My approach focuses on guiding and managing design and UX teams with clear direction, especially in digital transformation initiatives. I create an environment where each team member’s strengths are valued, fostering growth and aligning efforts to meet user needs and business goals. By embracing innovation, I empower my team to deliver results that drive long-term success.
Problem Solving
I focus on identifying the core challenges that impact users and align with strategic objectives. My approach combines planning, design thinking, research, and collaboration to uncover insights and create forward-thinking solutions. By aligning each solution with user needs, I drive meaningful results that promote innovation and business growth.
Collaboration
Is essential to my approach, especially when working across design, engineering, and business teams. I prioritize open communication, trust, and alignment of diverse perspectives around shared goals. By building strong cross-functional relationships, I ensure that every project benefits from a cohesive, collaborative approach, resulting in solutions that meet both user expectations and organizational objectives.
Background
Principal Product Designer with experience leading SaaS, enterprise, B2B, and B2C product design across financial services, healthcare, customer service platforms, and digital products.
I partner with cross-functional teams to shape product vision, modernize complex workflows, and deliver user-centered experiences from concept through launch, including conversational UX, IVR systems, chatbots, Agent Assist solutions, and GenAI-powered experiences.
My approach combines product strategy, research, systems thinking, conversation design, and emerging technology to improve complex service journeys and drive meaningful business impact.
Brands
Resume
Altimetrik
Principal Product Designer
2025-2026
- Led product design and UX strategy for financial services clients, modernizing account management, payment workflows, operational dashboards, and customer support experiences.
- Redesigned complex enterprise SaaS workflows to improve usability, clarity, decision-making, and user confidence across customer-facing and internal operational tools.
- Designed conversational AI, generative AI, and decision-support experiences through research, prototyping, usability testing, and stakeholder collaboration.
Southern Company
Sr. Product Designer
2024
- Led UX and design strategy for Southern Company’s customer-facing website and AI-powered chatbot, focusing on usability and innovation.
- Directed a team to simplify complex workflows like bill payment and service requests, improving functionality for millions of users.
- Integrated AI-driven support to handle common inquiries and collaborated cross-functionally to align design with business goals.
Career Break
Professional Development
2024-2025
Completed an in-depth series of certifications focused on AI technologies and methodologies, enhancing my ability to design innovative solutions in product and UX design. This hands-on training has equipped me to effectively apply these technologies to deliver impactful results for client projects.
FOCUS AREAS:
- Generative AI – Advanced applications for creative problem-solving and design innovation.
- AI Prompt Engineering – Crafting precise AI inputs for optimized outputs.
- Leadership in AI – Managing and mentoring teams in AI innovation contexts.
- AI Workflow Integration – Streamlining operations with AI-driven automation.
- Computational Design – Algorithmic approaches to complex design challenges.
- Ethical AI – Strategies for implementing responsible, bias-free AI solutions.
- AI Data Analytics – Leveraging AI-powered insights for data-driven decision-making.
- Conversational AI – Development and implementation of intelligent chatbots and voice systems.
- AI Chatbots – Designing user-centric conversational systems for enhanced engagement.
Comprehensive list is available in the Licenses & Certifications section on LinkedIn.
PwC
Sr. UX Designer
2022–2023
- Led UX and design strategy at PwC for multiple 0-to-1 customer platforms, including financial dashboards and data visualization tools.
- Designed an AI-powered Insurance Claims Management System that improved efficiency and reduced errors for claims adjusters.
- Collaborated cross-functionally to align design with business goals, enhancing usability through research, testing, and design system refinements.
Shift4
Principal Product Designer
2021–2022
- Led UX and design strategy for four new 0-to-1 product solutions, including POS systems, CRM tools, restaurant management, and contactless payment platforms.
- Directed a design team and applied data-driven insights to align user needs with business goals.
- Collaborated cross-functionally and standardized design components to ensure a cohesive, scalable experience across platforms.
International Media Investments
Lead Product Designer
2020–2021
- Led UX and design strategy for a new 0-to-1 subscription-based news platform, delivering both native apps and responsive web experiences.
- Directed a design team to enhance storytelling through interactive features and data visualization, boosting user engagement.
- Partnered with editorial teams and built a scalable design system to ensure consistency and streamline collaboration.
Prudential Financial
Sr. UX Designer
2020
- Led UX and design strategy for retirement planning products, creating intuitive financial dashboards and personalized content.
- Conducted user research and testing to align product design with user needs and market trends.
- Collaborated cross-functionally and refined the design system to ensure consistency and scalability across platforms.
Springboard Retail
Sr. UX Designer
2019–2020
- Led UX and design strategy for a new 0-to-1 POS and CRM platform, optimizing retail workflows and boosting sales performance.
- Designed iPad and iPhone apps to give sales associates real-time access to data and tools.
- Conducted usability testing and built a scalable design system to ensure consistency across devices.
Adobe
Principal UX Architect
2016–2018
- Led UX and design strategy for clients’ digital transformation projects, ensuring alignment with business goals and user needs.
- Directed and mentored a team of designers, fostering collaboration and driving execution across multiple initiatives.
- Improved product usability through user research, journey mapping, prototyping, and usability testing in partnership with clients and developers.
Concentrix Tigerspike
Design Director
2010–2016
- Led UX and design strategy for digital transformation projects, aligning solutions with business goals and user needs.
- Directed and mentored a multidisciplinary design team, fostering innovation and cross-functional collaboration.
- Enhanced usability and functionality through user research, testing, and iterative design in close partnership with clients and developers.