Insperity provides an array of human resources and business solutions designed to help improve business performance. Insperity wanted to reach small business owners with valuable content related to healthcare reform in an effort to promote the company brand and position Insperity as a trusted resource. The creative goal was designing an online assessment tool, across desktop and tablet, to help businesses prepare for the implementation of Health Care Reform. The tool consists of a short series of questions designed to identify potential Health Care Reform related challenges a business might face. Answers to these questions are then used to generate detail analysis that details potential concerns, and offers actionable guidance on how to respond.