Telstra engaged Tigerspike to lead the user experience and visual design for their global website redesign. Telstra is Australia’s largest telecommunications and information services company and has the fastest nation wide mobile network. Our response was to completely redesign the Information Architecture which aligned with the shifting company culture from centering around internal process, to putting customer needs first. I wanted to provide a task-oriented approach where the customer is progressively guided to the products and services based on common tasks.